Seo is generally divided into two parts. On Page Optimization and Off Page Optimization. It is important that due importance is given to both the parts. While on page optimization helps in targeting keywords and off pages optimization helps in attaining higher rankings in search engines. On page optimization is totally under our control and we can totally control what and how to do on page optimization. Onpage optimization is considered quite easy compared to off page optimization. But it should never be thought that it is not that important. Off page optimization is much more important and it is one of the most important criteria for ranking websites. Off page optimization is generally more important .On page optimization is generally concerned with the changes on the website. generally this consists of
· Title tag optimization
· Meta tag Optimization
· keywords meta tags
· tags hierarchy
· Robots.txt
· W3c validation
· Code modification
· Image optimization
· Hyperlink optimization
· Sitemap Creation (XML and HTML)
· Ad Optimization
